Disruption caused by innovating is an elusive, but desirable, goal.  The trouble is that disruption has a dual nature.  

Type 1 Disruption, the permanent change in Market Position based upon changes in the Basis of Competition, results in business growth.

Type 2 Disruption, the transient change within a business deploying a disruptive solution, causes worse-before-better business performance.

The dilemma is that you don’t get the disruption you want (Type 1) without dealing with the disruption you don’t want (Type 2).  And the disruption you don’t want can be a major hindrance or derailing factor to achieving the disruption you do want. 

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