
Innovating is challenging because you have to deal with correlated but contradictory factors. In other words, paradoxes.

Paradoxes treated with single factor solutions derail innovation.
Paradoxes resolved with dual factor solutions deliver innovation.
There are 4 paradoxes that determine your innovation hit rate:
Invention/Delivery Paradox
Dealing with the need for invention to conceive of a new solution while executing a plan to deliver the new solution.


Threat/Opportunity Paradox
Dealing with threats to current sales while developing future profit opportunities.
Dealing with trouble with current solutions while creating novelty for new solutions
Trouble/Novelty Paradox


Dealing with the momentum and friction of change
Momentum/Friction Paradox
© 2022 The Enginnova Project
Each of the 4 paradoxes must be resolved by treating the competing factors as dualities with dependent solutions, rather than singularities with independent solutions.
The Enginnova Project (TEP) vision is to create an innovating practice where innovations are the norm rather than the exception.
Our mission is to substantially raise the hit rate of innovations resulting from innovating activities.
TEP provides customers the process and process skills to develop the content that consistently yields innovations.
