![](https://agileinnovating.com/wp-content/uploads/2023/05/postBKGD-1.jpg)
![](https://agileinnovating.com/wp-content/uploads/2023/05/TEPInfinity.png)
Innovating seeks to cause disruptive change
Disruption in the market is desired
Disruption in the business is resisted
Market disruption leads to business growth
Business disruption leads to lower performance
Business disruption will hinder market disruption