Every project where Innovating = Innovation addresses 4 issues.
Each issue is characterized by a challenge, involving dynamics, paradoxes, and two factor variables.
Agile Innovating™ Practice Map

D8 Infinity Process
(D1) Discover the Current State, and (D2) Diagnose the Trouble
(D3) Define the Future State, and (D4) Design New Total Solution Concepts
(D5) Decide the New Total Solution, and (D6) Develop the New Total Solution
(D7) Deploy the New Total Solution, and (D8) Diffuse the New Total Solution
ToolKit
Methodologies, practices, and processes to guide the work in each Challenge, Dynamics, Paradox, Two Factor Variable Set
4 Challenges
The Growth Challenge
The Idea Challenge
The Development Challenge
The Rate-of-Change Challenge
4 Dynamic Situations
Market Life Cycle Dynamics
User Experience Dynamics
Organizational Alignment Dynamics
Market Diffusion Dynamics
4 Paradoxes
The Threat/Opportunity Paradox
The Trouble/Novelty Paradox
The Invention/Delivery Paradox
The Momentum/Friction Paradox
4 Strategic Two Factor Variables
Strategic Intent & Business Model
Competitive Position & Business Plan
Demand Side Value & Supply Side Value
Business Performance & Distinctive Differentiation