The D8 Infinity Process is the Agile Innovating™ Engine.

The Agile Innovating™ Practice Core Elements:
D8 Infinity Process + 4 Challenges + 4 Dynamic Situations + 4 Paradoxes + 4 Strategic Two Factor Variables

Context Issue: What is the impetus for innovating and where do we focus our efforts?
The Growth Challenge
- dealing with Market Life Cycle Dynamics
- resolving the Threat/Opportunity Paradox
- aligning the Strategic Intent with the Business Model

Problem-Solving Issue: How do we generate and recognize good ideas for new solutions?
The Idea Challenge
- dealing with User Experience Dynamics
- resolving the Trouble/Novelty Paradox
- aligning Competitive Position with the Business Plan

NPD Execution Issue: How do we rapidly and reliably convert good ideas into new solutions?
The Development Challenge
- dealing with Organizational Alignment Dynamics
- resolving the Invention/Delivery Paradox
- aligning Demand Side with Supply Side Value

Change Issue: How do we ensure organizational acceptance and market adoption of the new solution?
The Rate-of-Change Challenge
- dealing with Market Diffusion Dynamics
- resolving the Momentum/Friction Paradox
- aligning Business Performance with Distinctive Differentiation