There is an existing solution for everything that a person wants to do or accomplish.
That solution ( a unique combination of a product, service, and process ) is “sticky”.
People have an affinity for the existing solution, even though they know it’s not perfect.
People need a reason to change to a new solution.
Every Innovation has to be a new and better solution, with a better net user experience and less net trouble,
than the solution it replaces.

Innovating focuses on change in a dynamic environment working with multiple Two Factor Variables.
Some of these variables are dynamic, some are paradoxes, and some are complementary.
But they are all linked in a continuous chain creating uncertainty.
One weak link derails Innovation.