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Why?
Every Innovator must deal with four issues:
Context, Problem-Solving, NPD, and Change.
Hidden within each issue is a PARADOX.
The uncertainties caused by the paradoxes stymie Innovation.
Achieving Innovating = Innovation depends upon untangling each paradox.
Context Issue
Threat/Opportunity Paradox
Dealing with threats to current sales while developing future profit opportunities
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Problem-Solving Issue
Trouble/Novelty Paradox
Dealing with trouble with current solutions while creating novelty for new solutions
NPD Issue
Invention/Delivery Paradox
Dealing with the need for invention to conceive of a new solution while executing a plan to deliver the new solution
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Change Issue
Momentum/Friction Paradox
Dealing with the momentum and friction associated with organizational change