The need for change is the driving force of innovation.

Successful Innovators focus on the change they intend to cause before they consider the novelty of a new solution.

The novelty of a new solution may grab everyone’s attention, but it’s the change in the user experience that leads to adoption of a new solution, which then becomes an innovation.

Successful Innovators communicate with great clarity the change they intend to cause before a new solution is developed. 

1. What change are we seeking to make?
2. Why this change and not some other one?
3. Why is this change important?
4. Why this change now?
5. What will change, by how much, and what will stay the same?
6. How are we going to approach making the change?
7. How fast are we planning to make the change?
8. What outcomes are necessary for the change to be accepted and adopted?

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Nothing stays the same

 Satisfaction wanes with time

 Change invigorates

– Innovation Haiku, Kevin A. Fee, Dec 20, 2023