High hit rate Innovating depends upon creating new solutions for problems worth solving that change the User and Supplier experience.

A problem worth solving creates momentum for change.

The characteristics of problems worth solving are:

• The problem is important, urgent, and frequent, affecting both the User and Supplier.
• The problem is recognizable; defined as a gap between actual and desired outcomes.
• The problem description is solution neutral.
• The problem is solvable. 
• The solution must have duality; a measurable impact on both the User experience and Supplier performance.
• The solution specification is definable, desirable, feasible, and viable.
• Solving the problem is verifiable.
• The new solution provides a clear alternative to the existing solution.