Many businesses manage innovating as strictly a new product development process.  These NPD process solutions are typically limited to:

• Customer wants description
•  Brainstorming Ideas for Development
• Stage-Gate Management Control Structure
• Lean Design / Manufacturing Project Methodologies

Limiting the scope of innovating to these 4 areas is the core issue of why innovating does not yield innovation more consistently.  

Innovating is a business function, requiring input and engagement from all functional areas.  Successful innovating necessitates a systemic approach, not a functional approach.  Each area will experience some change as a result.  The final test of the strength of your innovating program is the ease of acceptance by each functional area of a new solution.

The Enginnova Project has systematized innovating to create a business system called Agile Innovating ^TM.  

Agile Innovating ^TM focuses on high hit rate techniques, methodologies, and processes organized as a comprehensive practice that delivers more innovation faster.